Office of the Mayor - Oct. 2, 2019
The city of Winston-Salem is sponsoring the opening day of the Dixie Classic Fair this Friday, Oct. 4, and designating it Think Orange Day at the fair. To raise awareness of the city’s Think Orange campaign to combat hunger, free orange glow sticks will be handed out to the first 5,000 children who enter the fairgrounds starting at 5:30 p.m.
Additionally, fair-goers can support the campaign by picking up a pair of the limited edition Think Orange socks for just $5 at the fair's souvenir stand outside the grandstand. Every penny goes to the Think Orange campaign.
A few highlights of the campaign to date include:
- The campaign partnered with the Winston-Salem Urban League in a push to get more eligible households to sign up for SNAP benefits. Using direct mail and a "street team" that canvassed neighborhoods, to date more than 300 households have received assistance in applying for SNAP benefits.
- The campaign supported Second Harvest Food Bank of Northwest NC in its efforts to start an afterschool hot meals program. Last school year, Second Harvest served more than 5,500 meals in city recreation centers alone. Second Harvest Food Bank plans to double the number of afterschool meals sites that it serves this year.
- The Winston-Salem/Forsyth County Schools, as a direct result of engagement with the Think Orange campaign, is creating new partnerships with local corporations and farmers to increase access to locally procured produce and improve engagement in the school meals program. The school system served more than 44,400 daily school meals and school snacks during the 2018-2019 school year and is on track to serve more than 8.1 million meals and snacks between now and the end of summer 2020.
Mayor Allen Joines and leaders of other government, non-profit and faith organizations announced the Think Orange campaign last August. The campaign is being funded with a $115,500 grant under the CHAMPS (Cities Combating Hunger Through Afterschool and Summer Meal Programs) program of the National League of Cities in partnership with the Food Research & Action Center, with funding provided by the Walmart Foundation.
Partnering with the city for the campaign are the Winston-Salem/Forsyth County Schools, Second Harvest Food Bank, the Winston-Salem Urban League, Ezekiel A.M.E. Zion Church, H.O.P.E. of Winston-Salem, Forsyth Backpack and Cobblestone Farmers Market.